查看完整版本: AIGLE发布全新品牌广告形象

亚洲户外展 2008-7-1 10:21

AIGLE发布全新品牌广告形象

AIGLE创立于1853年,是一家拥有150多年历史的法国知名户外休闲品牌。它主要设计生产时尚户外休闲服饰。1998年AIGLE来到中国,如今,这一品牌已经进驻的主要城市有:北京、上海、广州、深圳、长春、大连、郑州、乌鲁木齐等。  AIGLE品牌倡导人与自然的和谐相处,08春夏开始以"回归自然"(Pour la reintroduction de l'homme dans la nature)为主题,推出一系列广告,广告以人与自然的和谐共处为主题,重新定义了人与自然间的关系。广告将人类分别和谐地融入雨林、海洋、森林、极地等自然环境,传达出AIGLE将人置身于大自然的环境中,营造出心旷神怡的氛围,以一种不对立、不征服的共存态度,以最本来的面貌感受自然,感受AIGLE对人性的尊重、对自然的眷恋和融合。
[align=center]AIGLE issues its new band advertising image [/align]Founded in 1835, AIGLE is a very famous French outdoor brand with more than 150 years experience. AIGLE has always taken care in the creation of shoes and clothing for protecting people outdoors. Since entered Chinese market in 1998, AIGLE has been introduced in many Chinese big cities: Beijing, Shanghai, Guangzhou, Shenzhen, Changchun, Dalian, Zhengzhou and Urumqi.
AIGLE brand initiates harmony between human and natural and the subject of this spring-summer is "return to nature" (Pour la reintroduction de l `homme dans la nature). AIGLE promotes a series of advertisements which take the harmonious coexistence as the subject and redefine the relationship between human and nature. These advertisements use some scenes as "rain forest, sea, forest, polar region" and so on, express that AIGLE can take people to the nature and they will be affected by environment.

天道酬勤 2008-7-1 11:00

:tusij9i :tusij9i

gy410636266 2008-7-1 17:31

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