亚洲户外展 2008-6-25 13:48
Jack Wolfskin全力扩展中国市场
Jack Wolfskin是知名的德国户外运动品牌，专为户外运动生产和设计服装及各种装备，拥有近2400家专卖店及180家经销商店铺。自2007年12月正式进入中国以来，Jack Wolfskin就开始大力推进市场开拓与扩张。2008年5月26日，随着在中国的第15家品牌专卖店开张，更多的专卖商店也在积极策划中。
"我们对中国市场的表现十分满意，"Jack Wolfskin总裁ManfredHell先生表示，"在过去短短五个月的时间里我们在中国专卖店的开设状况进展迅速，下一年我们会继续快速拓展。"
到目前为止，上海已有6家专卖店，北京有3家。Jack Wolfskin近期打算在天津、重庆、西安、武汉、南宁、长春等城市也陆续开店，这些店铺主要集中于市中心的大型商场内。
Jack Wolfskin endeavors to expand the Chinese market
The well-known Germany outdoor brand Jack Wolfskin provides professional outdoor clothing and equipments for outdoor lovers. It has nearly 2,400 exclusive agencies and 180 retail shops all over the world. Jack Wolfskin develops its market after it has entered Chinese outdoor market in December, 2007. As a follow-up to the 15th exclusive agency opened, more and more shops and stores will be opened in the future.
The president of Jack Wolfskin, Mr. ManfredHell indicates that it is a satisfying performance in Chinese market. The developing of our shops is very fast in past five months, we will continue to expend it soon in the next year."
There are 6 stores in Shanghai and 3 stores in Beijing at present. Jack Wolfskin plans to set up some new stores in many cities, such as Tianjin, Chongqing, Xi'an, Wuhan, Nanning, Changchun. These stores will mainly concentrate in some big shopping malls.
