查看完整版本: Vaude在宁召开亚太地区订货会

Vaude在宁召开亚太地区订货会

Vaude在宁召开亚太地区订货会
　　2008年6月16日－17日，沃德2009年亚太地区订货会在亚洲户外展举办地南京国际展览中心召开，参加订货会的有沃德国际营销经理、沃德中国总代理、沃德香港代理、沃德韩国代理等近30家亚太地区经销商。
　　会议期间，亚洲户外展对沃德总部国际营销经理罗驰先生进行了采访，下面是采访的内容：
亚洲户外展：请问罗驰先生对亚洲户外运动用品市场的看法如何？
罗驰先生：亚洲的户外运动用品市场成长速度十分迅速，潜在市场巨大。越来越多的国际户外品牌参与进来，就比如沃德，而像沃德这样品质高端的户外运动产品进入亚洲市场，势在必行。亚洲的户外用品市场的成长速度是欧洲、美洲等国度所不可比拟的，不出几年时间，亚洲的市场将超过欧美。对于韩国和日本这两个户外运动产品市场相对成熟的国家，成长比率要远远小于中国。由于南亚等地区纬度较低、气候单一，户外运动资源相对贫乏，也不能够成为亚洲户外运动市场的领军国家。
亚洲户外展：请问沃德在亚洲地区的发展战略如何？
罗驰先生：沃德将进一步补给和提供亚洲市场更多的资金和人力支持，这是大气候。在中国，沃德将更加广泛的开发品牌专营店，予以更多投资。日本、韩国将继续同业已成熟的经销商、零售商合作。今年九月，沃德的官方网站将开启多语言服务功能，中文、日语、韩语网站将同大家见面，提高网络营销收益。
亚洲户外展：罗驰先生对亚洲户外展有什么建议么？
罗驰先生：亚洲户外展在亚洲的户外用品市场占有十分重要的位置，将来势必会等同于欧洲户外展和美国盐湖城户外展。对于展会的专业性和独立性需要我们展商和主办方共同维护，因为专业性和独立性是展会的生命力所在。就比如今年慕尼黑想要将欧洲户外展和世界体育运动、休闲用品器械博览会ISPO合并一样，欧洲户外产业联盟EOG没有同意这么做，就是要维持户外展会的独立性和专业性，使户外运动独立的成为一种运动休闲范畴。亚洲户外展也需要保持这样的独立性来为展商和专业观众提供一个更好的户外氛围。
2008 Vaude Asia-Pacific Sales Meeting was held in Nanjing
During June 16-17, 2008，2009 Vaude Asia-Pacific Sales Meeting was held in Asia Outdoor Trade Fair fair ground Nanjing International Exhibition Center. The attendees are International Marketing Manager Jan Lorch and nearly 30 Asia-Pacific regional agent managers, including Vaude China agent manager, Vaude Hong Kong sale representative, Taiwan regional agent manager and etc.
A short interview was made during the meeting by Asia Outdoor Trade Fair to Vaude International Marketing manager Jan Lorch:
Asia Outdoor: How do you think the Asia outdoor market?
Mr. Lorch: A quick paced development and fast growth rate could be seen, that is to say the potential market is huge, therefore more and more international brands come to join in it, as Vaude the qualified outdoor brands, would be necessary. European and American countries outdoor market growth rate can not compete with the fast growing of Asia outdoor market In the very few years, China will catch up with their pace. Japan and Korea have well-rounded outdoor market, the rising space is much smaller than China. South Asian countries are in lower latitude with simple climate resources will not be outdoor activity leaders in the Asia market.
Asia Outdoor: What's Vaude's development strategy in whole Asia market?
Mr. Lorch: Generally speaking, Vaude will give more monetary and human resources support to Asia market. In China, more Vaude shops will open in the future and much more investment will be injected into China. To continue a successive cooperation with the Japan and Korea outdoor shops and dealers. In this September, Vaude website will offer Chinese, Japanese and Korean web pages to the Asia market for a better and efficient internet sales.
Asia Outdoor: Do you have any suggestions to Asia Outdoor ?
Mr. Lorch: Asia Outdoor plays an important role in the whole Asia outdoor goods market and will take the same responsibility as OutDoor and Outdoor Retailer in the future. An Exhibition should keep its essence in any condition. The individuality and independence is the life of a show. You know Munich would like to held OutDoor together with Ispo, while EOG would not like to do so. On the contrary, EOG will build outdoor sports a individual sports mode. Asia Outdoor should keep this individuality for a better and pure outdoor atmosphere to the exhibitors and trade visitors.

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