查看完整版本: 就"可持续性发展"采访EOG主席Rolf Schmid

就"可持续性发展"采访EOG主席Rolf Schmid

户外产业离不开自然环境.长久一段时期内.诸如气候变化等环保问题已经在很多领域被讨论.于是.愈来愈多的户外产业人士意识到.生产商和消费者们对于环保一事负有很大的责任.因此.EOG和菲德烈斯哈芬决定将"可持续发展"作为第15届OutDoor的主要议题.以下是对于EOG主席Rolf
Schmid的采访.
问.您是如何理解可持续发展与户外产业之间的关联的.
答.我们身处的这个自然环境愈发令人堪忧.诸如气候变化等许多环境问题被越来越多的人关注.工厂的生产环境也提醒了户外产业对于生态和社会的发展负有不可推卸的责任.这也就意味着.我们在进行产品生产时.应该保证在未来我们的后代也能享有一个良好的自然环境.
问.在可持续发展和质量的双重要求下怎样生产产品.
答.包括户外产业在内的每一项产业都开始意识到产品生产势必对环境造成一些负面影响.对于可持续发展产品生产的建立.我们还有很长的路要走.首先.要研究好生态学和社会学.在可持续发展的标准之下建立合理的产业链.其次.让大众接受这样的产品也是需要时间的.有一个名为LOHAS的组织.提倡健康环保的生活方式的组织.已经开始鼓励生产高质的创新产品.最后.可持续发展不能以牺牲质量为代价.现在已经有很多产品应用了类似有机棉等可回收材质.并且这种现象越来越普遍了.
问.EOG是如何推进和证实产品或者相关服务是否具有可持续性的呢.
答.环保组织在这个过程中起到了很重要的作用.EOG也会鼓励成员们去积极地参与相关的议题讨论.可持续发展能力的证实对整个产业也是一个挑战.在由于社会变革所引发的诸多商业机会面前.很多企业只顾眼前赢利而忽略了可持续性发展.由此.建立一个相关的标准去分辨良莠就是十分必要的.

Interview with EOG President Rolf Schmid about "the challenge of
sustainability"
Friedrichshafen, Germany . The outdoor industry depends on an intact
wilderness. For some time, sustaining and protecting the environment as well
as climate change have been topics of discussion in many fields. Those in
the outdoor industry are becoming increasingly aware that it is up to
manufacturers and consumers to protect the future of outdoor sports by
acting more responsibly. European Outdoor Group (EOG) and Messe
Friedrichshafen have therefore designated "The Challenge of Sustainability"
as the central theme of the 15th European OutDoor Trade Show taking place in
Friedrichshafen, Germany from 17th to 20th July, 2008. In a run-up interview
Rolf Schmid, President of the EOG, made the following comments:
Q: How do you define sustainability as it relates to the outdoor industry?
Along with our customers, we're into relaxation and adventure in a natural
environment . but humans have been straining nature to a worrying degree for
quite a while. Increasing concerns about climate change and, for instance,
factory working conditions are clear signals that the outdoor industry needs
to take its ecological and social responsibilities more seriously. This
means that we have to act now to ensure that future generations will be able
to enjoy an intact wilderness while using our innovative products.
Q: What kinds of products balance the demands for sustainability and quality
best?
As in every industry, those of us in the outdoor business began to
understand a while ago the negative effects that our products can have on
the environment. We still have a long way to go before consistently
sustainable products are established in the marketplace. For one thing,
providers still have a lot of homework to do on ecological and social issues
before the global and extremely complex chain of production conforms to
sustainability criteria from A to Z. For another thing, it'll take time
before a critical mass of consumers actively demands such products and is
prepared to pay more for them. The quickly growing so-called LOHAS
(Lifestyle of Health and Sustainability) consumer segment should encourage
the industry to develop high-quality, innovative products and services that
meet the demands of this new environmentally and socially conscious
clientele. After all, sustainability mustn't come at the expense of quality.
There are already such standards and interesting products out there like
bluesign, organic cotton and sustainability-oriented recycled materials.
These kinds of things are going to have an ever-increasing market presence.
Q: How can the EOG promote and verify the sustainability of products and
services?
Efforts like the Association for Conservation are important measures to
sensitise the industry and move it in the sustainability direction. The EOG
can also coordinate incentives and motivate more of its members to commit
themselves to addressing social and ecological issues. Verifying
sustainability is one of the industry's biggest challenges. Just as with any
social change or trend that offers commercial opportunities, there are
companies out there wrapping themselves in green just to make a fast buck
from the buzz about sustainability. Their existence makes it even more
important to develop standards that will effectively separate the wheat from
the chaff, and thereby clearly identify genuine, ecologically sound products
and commitments.

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